Digital Product Platform

Digitalization / retrofit of a product presentation platform for retail stores.

New dimensions: transition from analogue, paper-based product information to digital eye catcher.

Easy sales information update: product type and specs update on the fly.

EPSON products in retail stotres are highlighted with platforms.

Product information was paper-based and mounted on the front of each platform.

 Manual exchange of this paper stripes.

 Fixed dimensions limited the amount of information.

 Attract customers simply by elevating the merchandise.

Fitting a full color TFT panel into the platform is a game changer:

 Easy exchange of information via cloud based content management system.

 Literally no limits in conveying product data, information, specs and images.

 Videos, pictures and tickers draw customer attention to the merchandise.

The high-brightness TFT panel and its brilliant colors are real eye-catchers in retail stores.